Few franchises are as celebrated but perhaps as misunderstood as the adidas EQT line. Spanning everything from running to basketball and dressing the likes of Keyshawn Johnson and Kobe Bryant over the years, what exactly does EQT mean and how did it derive?
Standing for “Equipment,” the goal was simple — offer footwear that is a piece of equipment, thus offering everything that is essential and nothing that is not. While the mission statement is simple, the results were disruptive and as 2017 tells us always evolving. With impactful quotes from Peter Moore and Nic Galway, get a history of EQT in the video and photos below.